You may recall my post about Miguel Caballero, a high-end fashion designer who specializes in bulletproof clothing , and the term ranked No. 5 (currently No. 13 in Google Trends.)
Perhaps the surge in gang violence and escalation of drug wars in Mexico has contributed to this trend. Caballero's main store is in Mexico city, with branches in Guatemala City, Johannesburg and London. VIP clients include Venezuela president Hugo Chavez, who just ordered federal takeover of Venezuelan ports.
MC style ranges from tactical to practical in four product lines- MC Black (Elegant European style), MC Gold ("American style" multi-functional, sports and entertainment), MC Classic (security companies and private groups) and MC Silver (Value transportation companies, banks,surveillance, bodyguards,etc.) There's even a polo shirt available, which offers protection from "random street violence
Designs are divided into three categories:
* Low protection level (9mm and pistols)
* Medium protection level (sub-machine guns and pistols)
* High Protection level (pistols and automatics, including an MP5)
On Youtube, you can watch a demo video where brave customers take a direct shot to test the clothing
Story source: http://www.marketingshift.com/2009/3/bulletproof-clothing-google-trends-top.cfm
No comments:
Post a Comment